Fast Company Features Patrick Renvoise
Fastcompany features Patrick Renvoise in seminal article discussing the use of neuromarketing by major political candidates. For more, click here.
There are a multitude of reasons the Republicans regained control of Congress in Tuesday’s elections–unemployment, voter discontent, tea party-ism. But the one influential factor you aren’t likely to hear about is the use of political neuromarketing during the campaign…. read more.
CEO and Chief Persuasion Scientist at SalesBrain
Christophe is a co-founder of SalesBrain, and the co-author The Persuasion Code (2018) and Neuromarketing (2002/2007). With over 30 years of marketing and business development experience, he is passionate about understanding and predicting consumer behavior using neuroscience.
Christophe holds an MBA from Bowling Green State University, and an MA and PhD in Media Psychology from Fielding Graduate University, where he is currently an adjunct faculty member. Christophe has received multiple awards from Vistage International and from the Advertising Research Foundation (ARF). He served as a board member of the Neuromarketing Science and Business Association (NMSBA) from 2011-2016.
Follow Christophe on LinkedIn, Facebook, and Instagram: @ChristopheMorinPhD, and on Twitter: @ChristopheMorin
Christophe holds an MBA from Bowling Green State University, and an MA and PhD in Media Psychology from Fielding Graduate University, where he is currently an adjunct faculty member. Christophe has received multiple awards from Vistage International and from the Advertising Research Foundation (ARF). He served as a board member of the Neuromarketing Science and Business Association (NMSBA) from 2011-2016.
Follow Christophe on LinkedIn, Facebook, and Instagram: @ChristopheMorinPhD, and on Twitter: @ChristopheMorin
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