EEG is a very effective technology to measure brain waves generated by the brain. The speed of EEG is so remarkable that it has become a very common tool to assess attention, motivation and cognitive efforts associated with advertising or packaging stimuli. For more on EEG, visit our neuro101 section. For more info on our EEG services, please contact us at [email protected].
Eye tracking delivers critical information on where subjects place their visual attention and for how long. Heat maps give you access to insights that are impossible to collect from traditional research methods. For more on eye tracking, visit our neuro101 section. For more info on our EEG services, please contact us at [email protected].
